Swansea City AFC launch new kit and announce new sponsor
Swansea City is pleased to announce a new front of shirt partnership agreement with leading international gaming company, Letou.
Letou’s logo will be proudly displayed on the club’s new home and away shirt for the new Premier League campaign.
The announcement was made at a special unveiling ceremony at the Liberty Stadium, where Swans Chief Operating Officer Chris Pearlman expressed his delight at the new deal.
“Swansea City has ambitions to grow our brand in Asia,’’ explained Pearlman, “where Letou has a strong presence and a lot of experience.
“With over a billion people likely to watch the Premier League over the course of the season, a third of the league’s total TV audience, it’s a major partnership that will benefit both parties.
“Letou has a significant global reach, including a strong market share in Asia, and is committed to helping us grow our presence in that part of the world. We believe Letou can help us tell our unique story to a global audience. The story about how we play the game our way, with ‘Grit and Beauty’.
“But it was also their commitment to the local community in south west Wales which really captured our imagination.
“We were drawn to Letou because of their drive to support local charities in Swansea, even though they are based thousands of miles away.
“We are looking forward to working with them through their ‘Goals for Good’ programme over the season to make a real difference and give something back through their support.”
It is Letou’s first partnership deal with a Premier League football club, with Shelter Cymru charity and Disability Sport Wales set to benefit from the unique partnership.
Letou Chief Executive, Paul Fox, said: “It would be easy as an Asian-facing gaming company to sign the cheque and build awareness purely through branding.
“I was brought up in Glasgow and have family in Swansea. So when the opportunity arose to work with Swansea City, it was really important to me that Letou uses our partnership to give back to the community as much as possible.
“We’re donating our corporate hospitality box to homeless charity Shelter Cymru, and handing over our season ticket allocation to Disability Sport Wales.
“I am confident that the ‘Letou Goals for Good’ campaign we are launching will make a difference.”
Letou is a fully legally licensed global gaming brand with offices worldwide.
Established in 2004, Letou was the one of the first Asian companies to provide cash-based online gaming entertainment services and enjoys an international player base and strong market share.
As industry pioneers, Letou focus on serving players worldwide with premium-quality gaming entertainment around the world.
Letou holds gaming licences in Europe and Asia where the heavily regulated e-gaming jurisdictions are recognised globally for their stringent standards.
Letou is passionate about sport but they also want to give something back to communities and know how powerful sport is to create social change.
That is why they launched the initiative ‘Letou Goals for Good’ which aims to work with a wide range of charities supporting those who are disadvantaged and providing them with exciting opportunities and experiences.
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