Swansea City is pleased to announce a new front of shirt partnership agreement with leading international gaming company, Letou.
\nLetou\u2019s logo will be proudly displayed on the club\u2019s new home and away shirt for the new Premier League campaign.<\/p>\n

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Swansea City FC Ladies Katy Hosford and Alicia Powe model the home and away kits during the launch at the Liberty Stadium<\/p><\/div>\n

The announcement was made at a special unveiling ceremony at the Liberty Stadium, where Swans Chief Operating Officer Chris Pearlman expressed his delight at the new deal.
\n\u201cSwansea City has ambitions to grow our brand in Asia,\u2019\u2019 explained Pearlman, \u201cwhere Letou has a strong presence and a lot of experience.
\n\u201cWith over a billion people likely to watch the Premier League over the course of the season, a third of the league\u2019s total TV audience, it\u2019s a major partnership that will benefit both parties.
\n\u201cLetou has a significant global reach, including a strong market share in Asia, and is committed to helping us grow our presence in that part of the world. We believe Letou can help us tell our unique story to a global audience. The story about how we play the game our way, with \u2018Grit and Beauty\u2019.
\n\u201cBut it was also their commitment to the local community in south west Wales which really captured our imagination.
\n\u201cWe were drawn to Letou because of their drive to support local charities in Swansea, even though they are based thousands of miles away.
\n\u201cWe are looking forward to working with them through their \u2018Goals for Good\u2019 programme over the season to make a real difference and give something back through their support.\u201d<\/p>\n

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It is Letou\u2019s first partnership deal with a Premier League football club, with Shelter Cymru charity and Disability Sport Wales set to benefit from the unique partnership.
\nLetou Chief Executive, Paul Fox, said: \u201cIt would be easy as an Asian-facing gaming company to sign the cheque and build awareness purely through branding.
\n\u201cI was brought up in Glasgow and have family in Swansea. So when the opportunity arose to work with Swansea City, it was really important to me that Letou uses our partnership to give back to the community as much as possible.
\n\u201cWe\u2019re donating our corporate hospitality box to homeless charity Shelter Cymru, and handing over our season ticket allocation to Disability Sport Wales.
\n\u201cI am confident that the \u2018Letou Goals for Good\u2019 campaign we are launching will make a difference.\u201d<\/p>\n

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Paul Fox, CEO of Letou with Chris Pearlman, COO of Swansea City FC with the new away kit<\/p><\/div>\n

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Paul Fox, CEO of Letou with Chris Pearlman, COO of Swansea City FC with the new home kit<\/p><\/div>\n

<\/p>\n

About Letou<\/strong>
\nLetou is a fully legally licensed global gaming brand with offices worldwide.
\nEstablished in 2004, Letou was the one of the first Asian companies to provide cash-based online gaming entertainment services and enjoys an international player base and strong market share.
\nAs industry pioneers, Letou focus on serving players worldwide with premium-quality gaming entertainment around the world.
\nLetou holds gaming licences in Europe and Asia where the heavily regulated e-gaming jurisdictions are recognised globally for their stringent standards.
\nLetou is passionate about sport but they also want to give something back to communities and know how powerful sport is to create social change.
\nThat is why they launched the initiative \u2018Letou Goals for Good\u2019 which aims to work with a wide range of charities supporting those who are disadvantaged and providing them with exciting opportunities and experiences.<\/p>\n

\u00a9 Athena Picture Agency Ltd, proud suppliers of news and press photography, pr public relations photography, sports photography, features photography, stock and aerial photography in Wales, UK<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

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